Fractional CIO & CTO.
For fuel retail operators.
I ran IT from the inside for a multi-unit retail chain before going independent. Now operators who need that seat — systems fluency, budget discipline, and the judgment to know what's worth automating — get it part-time, on a schedule that fits the business.
Every engagement starts with an honest read of where the technology stands today.
15+ Years
Ran technology for a multi-unit retail organization before founding Valeri & Company
500+ sites
Largest engagement scale, down to single-market operators near 20 sites
PDI · Verifone · Gilbarco · Kalibrate
Fluent in the systems that actually run a forecourt and a back office
Selected work.
View all engagementsProvided pre-deal advisory on IT, Operations, and Pricebook workstreams for multi-site acquisitions. Managed internal teams as well as external vendors to coordinate work items and deliverable. Provided on-site support during close to transition sites to new live environment.
Multi-site retailer
Built a star-schema SQL Server warehouse from PDI Enterprise data, giving BI reporting a single source of truth instead of scattered exports.
Multi-site fuel retailer
Deployed Azure Virtual Desktop to replace a legacy VDI infrastructure + legacy VPN architecture. Improved remote work accessibility and productivity of field staff.
Multi-site fuel retailer
Replaced manual, spreadsheet-built operations reporting focusing on fuel, merchandise, food, and loyalty with an automated weekly pipeline leadership can read early Monday morning.
Multi-site fuel retailer
Executive judgment
In the room for the calls that shape the next year of the business — what to automate, what to budget, and what to leave alone. Strategy and roadmap work grounded in having run this function, not just advised on it.
Hands-on systems
I still write the SQL, build the integrations, and stand up the reporting myself when that's the fastest path — from PDI Enterprise data warehouses to POS monitoring tools, without waiting on a bench of subcontractors.
Framework
The Fuel Retail IT Maturity Framework
A four-stage engagement — Assess, Score, Map, Execute — applied across the systems that determine how a convenience and fuel retail operation actually runs: cybersecurity, POS and forecourt, data and reporting, and vendor contracts.
Learn more about the framework01
Assess
02
Score
03
Map
04
Execute
The fastest way to find out if we're a fit is a short conversation. Tell me what's not working.
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